Our Vision

“Empowering village women through development of coir industry in Kerala”

We wish to accomplish our vision by ensuring a new era of growth in the coir industry in Kerala. Major part of coir products manufactured in Kerala comes from small-scale producers in villages of Kerala. In Kerala, there are over 5.5 lakhs people involved in coir industry, out of which majority are women workers. The Coir Industry in Kerala is over 150 years old and is still the second largest employer next to agriculture. The industry is generating jobs with lowest investment per job. Largely, the rural economy depends on coir industry.

For increasing production and thereby job days of coir workers in Kerala, we are striving to sell maximum of coir products to various domestic and overseas markets. Our endeavor is aimed at empowerment of women and improved life style of coir workers in the state of Kerala by increasing production and thus job days.

“Generate maximum employment in Coir Sector”

Mission

“ To ensure better sales of coir products world over, for encouraging mass production, and hence to guarantee better earnings and to empower women coir workers”

“ To be a Rs. 500 Crore Company by 2025”

Values

  • Trust
  • Teamwork
  • Integrity.
  • Honesty.
  • Accountability.
  • Learning.
  • Commitment to Customers
  • Constant Improvement
  • Leadership
  • Innovation
  • Quality
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